Archive for 'Conversion Marketing-Communication'

Conversion in action on the first episode of a new show called “The Big Decision”

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Tune in to CBC Monday March 12 at 9pm E.S.T. and see Conversion in action on the first episode of a new show called “The Big Decision”.  We were brought in to help one of “The Big Decision” companies, a fledgling Ontario winery, fight for survival and hopefully get an injection of Jim Treliving’s much needed advice…and CASH!

Check out the teaser video for the show here: http://goo.gl/mbF0T

 

About the Show

In the wake of a destructive recession, companies across the country have ...

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Conversion On CBC.ca

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Check out Dragon’s Den host Dianne Buckner’s new column for small business on CBC.ca.  In this week’s column on social media, Dianne writes about the use of social media and interviews Conversion’s own Jonathan Huth with a few tips for small businesses.




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Brand Publishing – The Momentum Builds

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This past Wednesday, an article entitled “Publish or Perish” by McKinsey’s David C. Edelman appeared on Forbes.com. The article is a clear extension to McKinsey’s breakthrough “Consumer Decision Journey” research published in May 2009.

The articles outlines steps that an organization needs to undertake to initiate this shift.

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Search Drives Purchase Decisions For Moms

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Moms Use Search For Purchase Decisions We have known for some time that search is an important piece of the marketing mix. A recent study of how moms in Canada use search more than any other source to make purchase decisions reinforces how critical this is. According to Google Canada and OTX, 81% of moms use search to gather information on CPG purchases. Combine this with 42% saying they were ...

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Email vs Social Marketing

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Email and Social UsageA recent exact target survey showing overlap between email subscribers, Facebook fans, and Twitter followers demonstrated that email is still the primary vehicle for customer communication – but why? Why aren’t people following companies at a high rate on Facebook? Is it that consumers don’t want company communication this way, or is it because companies are not providing enough value-added information? Many companies don’t use social ...

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Brand Engagement Index

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“How engaging is your brand?” vs “Are you actively engaging with your customers and community?”

We encountered this question at the Engagement Database and Site. What this report does is measure brands and companies that are actively using social and interactive tools to engage their online community. These include Facebook and Twitter pages, blogs, and soliciting of customer ...

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Canadian Digital Healthcare Awards

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Conversion Health partners with eyeforpharma, the global leader in health care conferences, to launch a new Canadian Digital Health Care Awards program.

This year’s inaugural awards, spotlighting the best in consumer, patient, and physician programming,  will be handed out at the Pharma eMarketing Conference on November 1st and 2nd in Toronto, Ontario.

For more information, including submission of digital programs for review, please visit Conversion Health.

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Mobile & Social Marketing Statistics

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There’s lots of noise in the marketing world about social marketing and mobile marketing. We are reaching a point where they are converging and we can not start marketing for both with separate strategies. As customers interact with social sites on mobile devices they are becoming forever intertwined. There is a good article on comScore about accessing social sites on mobile devices that examines this. The stats are compelling.

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