The Conversion Index™ is a robust measure of a brand’s ability to attract, engage and ultimately convert to sale today’s search enabled, socially-connected consumers, customers and clients.
Over 300 digital marketing communication data points are analyzed to determine what’s working, what’s not, why and how to fix it, fast.
Does digital have you confused? Relax. Real answers are a Conversion Index™ away.
The Conversion Index™ Can Help You
- Strategically integrate your digital and e-marketing activities
- Reduce your reliance on paid media & outbound sales
- Transform your database into a referral and recommendation engine
- Generate ROI from your social media activities
- Benchmark and track your digital marketing progress
- Ensure digital marketing programs and processes adhere to new regulatory guidelines
Actionable Insights In 6-8 Weeks
The Conversion Index™ involves a five stream review with reporting outcomes and a workshop that provides important client participation in the creation of the final integrated strategic plan.
The Conversion Index™ – Your % Score
Behind that single indicator is an analysis of all your digital marketing activities across the five dimensions of the Brand Publishing Strategic Framework:
An Integrated Digital Marketing Strategy & Roadmap
- Benchmarked scoring of current state
- Gap analysis
- Prioritized strategic recommendations
- Integrated measurement plan
- Financial opportunity analysis/business case inputs